In a company where coaching is embedded in the daily operations, managers and team members alike prioritise continuous development, open communication and mutual support.

The energy is lifted, and intuition and creativity are activated, as opposed to what happens in a top-down culture in which our brains shut down.

The benefits of a coaching culture are profound:

• It empowers employees to take ownership of their growth and achievements
• It boosts collaboration, problem-solving, and goal-oriented performance
• It shapes resilience and agility in the face of change
• And it unlocks people’s proactivity towards improvement and innovation

How to Build a Coaching Culture:

• Foster a Safe Environment: Create a workplace where employees feel comfortable seeking and providing feedback, and expressing ideas, knowing it will be met with support, not judgment.
• Lead by Example: Leaders should model coaching behaviours, demonstrating the value of ongoing development and open communication.
• Invest in Training: Provide managers and team members with the fundamental coaching skills through training programs and workshops.
• Integrate Coaching into Performance Management: Shift from annual review to regular conversations that focus on growth and goal setting.
• Encourage Peer Coaching: Promote a collaborative environment where people coach each other, share knowledge and support, and learn from each other.

In essence, a coaching culture is one of the most fundamental responses to the technological challenges facing our societies, such as AI and the growing agility it will increasingly demand of us. It’s the human response.

So, how can you start creating a coaching mindset in your team, your company, your community? What will be your best next move? What can you try? Try it and see what that changes within yourself and within the others around you. Even if it’s little, it will be powerful because it will create a ripple effect of positive contagion.